Marketing Strategy

Sales Funnel: Imagine you’re running a lemonade stand. Some people walk by and notice your stand (that’s awareness). A few stop to look at your menu (that’s interest). Some ask about prices (that’s consideration). And finally, a few actually buy your lemonade (that’s conversion). This simple process is exactly what a sales funnel does for […]

Digital Marketing Strategies: Running a service-based business is different from selling products. You can’t hold up your service, take a picture of it, or ship it in a box. But that doesn’t mean you can’t market it online. In fact, the internet might be your best friend when it comes to finding new customers. Whether